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Red Bull 'Cracked' feat. Toby Price

Two-time Dakar winner Toby Price is on cracking form in an action-packed off-road short film. The rally raid star goes for a wild ride through the Australian outback in search of some fresh eggs in his new off-road adventure short film, Cracked.

 
 
 
 
 

Red Bull entrusted Allan and Hype Republic to handle the full production process of ‘Cracked’, a high-octane viral action project featuring world-champion athlete, Toby Price.

Allan and his team managed everything from location scout & course build, to full shoot logistics, safety, camera team & post-production.

 
 

BEHIND THE SCENES

 

HIGHLIGHTS:

  • Researching & securing a range of unique & custom locations.

  • Managing the custom course build, to maximise performance & storyline safely.

  • Custom ‘Australiana’ music score.

  • Working closely with Red Bull EP Kyle Bullock to develop and refine the creative.

  • Assembling a multi-skilled camera team to cover all filming requirements, from Specialist helicopters, to off-road tracking vehicle, to on-board Red cameras & everything in-between.

  • Collaborating with a highly-skilled stunt, safety & precision driving team to ensure the production ran safely and we got the best possible angles for our tracking vehicle and camera positions.

  • Winning an ACS ‘Gold’ award for cinematography.

 

CLIENT / EP: Kyle Bullock (RB)

PRODUCTION CO.: Hype Republic

DIRECTOR / DOP / PRODUCER / EDIT: Allan Hardy

PRODUCER: Cam Pianta

GSS AERIAL / A CAM OPERATOR: Cam Batten

PHOTOGRAPHY: Red Bull Content Pool / Andy Green / Matt Ower

COLOUR / VFX: Joe Lancaster

STUNT & SAFETY: Jimmy Christiansen, Paul ‘Halfy’ Philips

MUSIC: Oliver Lyu

SOUND DESIGN: Ben Vlad & Justin Harrison

HELICOPTER: Specialist Heli